In what ways does your media products use, develop or challenge forms and conventions of real media products?
What was also very important within out genre is the costumes. The costume and the look that we went for, wasn't the conventional pop style, we went for a more urban and alternative style that fits in with our genre of alternative pop or indie pop. The costumes that can be seen in the music video are baggy 'mum' jeans, with a crop top and checkered shirt around the waist, either with a denim jacket or jumper. You can also see high waisted skinny jeans as well. All these clothing choices link to the genre as this style is very fashionable and also very expressive. And these are characteristics that we wanted our artist to portray to our audience. We went for a contrasting costume style for the church girl. For the church girl she was wearing a smart shirt, with a skirt and cardigan with boot. This is very formal wear and is very respectful and appropriate to what you would expect people to wear when attending a church ceremony. Having these two costumes choices contrast each other helps to enhance and clearly show the narrative of the music video which is evidently seen in the ancillary tasks as well.
Having the costumes show the narrative is a common pop convention, for example Katy perry as a Greek Goddess. In many pop music videos they are telling a story of some sort, even though we have used this convention we have developed it by not using the pop style of clothing, as it doesn't suit our genre therefore changing the style makes it appropriate to the music video.
