Final: Magazine Advertisement

This is our completed magazine advertisement for our album.

When making this poster there were a few things that we decided to change or add. Firstly, we discussed whether we wanted to use the geometric pattern by the artist's face as we wanted to maintain minimalistic look however still create an abstract and alternative feel to match our genre. We decided to stick with this idea, however use subtler colours than plain black and introduce a gradient so it blends with the background. We really like this effect as the pattern also works around the artists face, keeping the attention on her. The use of this pattern also helps to link the advert with her album (and also the font within her name) , which is an important aspect when promoting an album/artist. The colour theme is also quite minimalistic, but we have kept it mainly quite dark as this again links with our album and relates to our genre as it suggests a more alternative style.

Magazine Advertisement - Testers

Our initial idea was to have a close up of the artist and use some sort of geometric design as this compliments the digipak. Above are all of our individual sketches, for the final choice we decided to incorporate all of the ideas, however focus on the layout of the bottom idea. Although the ideas were considered, alterations have been made for the first draft - we have changed the image slightly to have the artist looking to the left as we feel that this gives the ad a more edgy style, we have also added more of the information for the album including social networking links and website.
We were thinking of incorporating the double exposure effect with the church, similar to our digipak however we felt that this simplistic design fitted better with the brief.

Magazine Advertisement - First Draft

 

We also wanted to experiment with a different colour tone to see which one we preferred the most. With the brown, we felt that this gave the advert quite a 'vintage' and aged feel - which is effective, but mainly used for more acoustic genres and artists. So, we have decided to keep it grey as this matches our genre well and makes the artist look more modern and current which will help to appeal to our target market.

Process: