Final: Digipak

Below is our final digipak design:



Overall, we are really happy with how this has turned out as it links in with our genre well with the dark colours and use of unique effects as it suggests the more alternative style. This also means that we would be attracting our target market, as this is what they will be expecting to see on a digipak, and the alternative style will be similar to what they are interested in.

We wanted to keep it quite minimalistic as we felt that this made it look more professional and links in with the quite stylish aspect of our genre, however we made more focus on the smaller details, which has also helped it to look more professional and well-made. For the front cover, we wanted the main focus to be on the artist as this is conventional and helps to promote both her and the album, however we still wanted to maintain the alternative style with having the artist looking to the side instead of straight into the camera as this would be more conventional for pop artists etc. The effect is also quite unique and links to the genre well, as well as linking the digipak to the music video with the idea of split personalities. The background is also slightly textured which again links in with the idea of small detail but with minimalistic style. We wanted to continue with the geometric patterns as this links with the magazine ad.

For the two inside pages, we wanted to create textures with using the artist's face as this is another alternative effect which is unique to the artist and the artistic theme relates to our genre well. We also wanted to use a quote as well to link in with the artistic theme, and used the branches in the background to link this with our other edit of the branches on the arms.