Andrew Goodwin

Andrew Goodwin; Dancing in the distraction factory 1992

1. Illustrations
This is when the way that the shots have been edited are always cut to the music, the use of this means that the transition between shots is smooth and flowing and adds to the effect of what meaning and feeling are trying to be portrayed.
Another factor of illustration is that the images that are illustrated are the literal meaning or feeling of the song lyrics. This typical feature is in many music video, to show the plot and story the song is about. An example of this is; Love story by Taylor Swift.



This particular points also incorporates that the singer/ band will be dancing, or playing an instrument. They would also be dressed in the appropriate costume to enhances the meaning and characteristic of the plot of the video.

2. Amplification
This is when the band takes fictional characters in the narrative of the song, this is used when images used in the video amplify the images, this is when the video  has a specific narrative and tend to not get picked up when reading the lyrics. An example of this is; Free by rudimental.  



3. Disjuncture
This is when the images that are shown do not relate to the lyrics, this is sometimes used by bands that are well established and therefore are able to take the risk. Also the band/ singer will take an image that is nothing or is opposite of what is expected of the image.
Further more the cuts of the videos are sometimes of the beat. An example of this is; Kiesza- Hideaway