Carol Vernallis

Carol Vernallis ; The kindest cut

Carol Vernallis theory is when analysed both music video and Hollywood films and then compared them, by looking at the way they used the editing, camerawork, narrative etc. What Carol Vernallis conclusion came to was that the way music video used editing, narrative, camera work etc. was very different and unconventional compared to the way that Hollywood films were made.
When looking at music video and Hollywood films, she came to the conclusion that;

1. Music videos had lots strands of pathways
When looking at music videos they manly have more 'incomplete' pathways when it comes to the narrative, this is because music video ten to show different settings and costumes therefore meaning they are complete, however they do relate to each other in some way. Whereas in Hollywood films they ten to have just one pathways which followed through the whole time.

2.Don't have a particular order in the shots 
In music videos they tend to have lots of different types of camera shots and angles of the singer/ bands in different setting etc. Therefore the way they are ordered are unconventional as they don't have to be in a specific way, however in Hollywood films they are conventional as they all have very similar camera shots, they also have the certain shots that really portray they narrative which not always the case with music videos. For example in Hollywood films every time a new characters is introduced, they would have a close up or mid of them.

3.Unclear portrayal of characters, the narrative and the time era
In music videos, the characters tend to be the singers and don't have a distinctive character that really contributes to the narrative. In addition the narrative of the video may also be unclear due to the different locations that are shown in different shots. However in films the setting and character all contribute to the narrative to make it clear to the audience with what's going on.

4.Discontinuity shots
In films they use continuity editing, which is make the film a lot clearer for the audience to understand and also easier for the audience to stay focus on the narrative, however in music video the editing used is discontinuity, which is conventional for music videos. In music videos they use cross cutting and montage for example, which changes the order of the shots and jumbles them up . doing this shows the different narratives in the music video.

5. All the elements which are colour, lighting, stars are all equal, however in some circumstances one particular element may be more dominant.
Lastly in music videos some elements are equal or sometime one may be more dominate, it depends on the music video and also what they want to show in the narrative and which element would really portray this.

Carol also said " Shots of artists will encourage us to piece together a phantasmagorical body. ( Which means that a body is made up in our mind, by piece together all the shots that have been shown to us) An example of this is: Rihanna; Where Have You Been.