When choosing the artist we all initially had a strong interest for the Indie genre, as this is something we all listen to and feel that it can create interesting ideas for our music video. When choosing the final song, we compared a range of different artists from all sub-genres such as Indie Rock, Indie Pop, Indie Acoustic etc.
In the end, we decided to focus on the Indie Pop sub-genre as we felt that we can use the beats in the music to create interesting ideas and not limit ourselves to acoustic instruments and voices.
We chose Meg Mac as we liked the alternative sound with the electronic instruments and 'soul' voice as we feel that we can use this alternative appeal in our video with the plot/editing/mise en scene/camera shots.
As the lyrics of the song are quite ambiguous, this allows us to create our own plot/theme for the video instead of closely following already created plots - which we wanted to have as this gives us freedom to push ourselves and create interesting results.
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