Mise-en-scene; Costume

The look that we are looking for is an artist that is very fashionable and hipster. The clothing that she would be wearing a skater skirt, with a nice colored shirt with a big and bold necklace with a baggy cardigan, they would also be wearing heeled boots,Chelsea boots,and flats.

                                                  This particular style is very 'urban', which relates to her personality of laid back, cool and expressing her self.  Having this particular fashion sense, also relates to the target audience of teenagers to young adults, as this is what they would be wearing, but also wearing these clothes can also encourage them to create this style for themselves, and she could also be a 'fashion idol' to them.

The style that i was leaning towards is the rebellious girl urban style. This style consists of showing more skin and tighter clothing. In these images it is present that the high waited skinny jeans are the bottom half of the look i am creating. The top half i feel needs to show more skin as this is what the style is more stereotypically known for. Due to this, plain colored crop tops of more ambitious styles like thick spaghetti straps like above or couture bandeau is placed to round of this look. However to complete this look perhaps jewellery wise a chunky necklaces with the odd one or to bracelets of any style to carry this look through. In the UK its not hot hardly all the time so people would be crazy to be going around in a crop top, which is why a baggy/ over sized cardigan or jacket is placed on top. This is going to appeal to a range of audiences. Mainly women of a younger age will be drawn to this look more, in the 12- 21 age bracket. Men might not be attracted in the same way as the women however i this this look is stylish and shows skin which is favorable for men to look at.

This is the face look that i feel fits in this the urban style that i am visualizing. A dark lip to exaggerate and contrast to the almost naked eyes and the minimal clothing style. Having a dark brow will give that edge which in a way i feel makes this look unique. Having a dark brow is sometimes risky however with this urban look the key word is modern. To have a dark brow is fairly new as most urban styled bodies will only have a nice normal arch shaped brow, normally drawn on.
                                                                                              Both of these images show the hairstyle that i would like to create for the modern urban look. This idea of a wet slick back look is modern and unique to this style of urban. Slick back can be used for more glamorous red carpet look however combining this look wit a rebellious updated urban look is the way to go.











For another one of the looks, we wanted to emphasize the laid back/cool image with the more unfitted look. This is similar to many of the current styles and trends, so having similar clothing to this will make her a style icon for the fans. Also, this type of style also carries a vague personality with it of quite alternative and part of the 'urban lifestyle' which is extremely suited to the type of music video we are creating, as well as the setting - which is important as without the look to match the setting the artist will seem out of place. The colours are quite plain and low key, which will be more conventional for our genre, and will help to differentiate the artist from other genres such as pop.
However, to differentiate her from the general and basic look that is popular currently, we will include some other pieces that may take on a new style for her - which will hep her to stand out.

This helps to also show the laid back attitude that she has, with the other outfits are helping to portray. This will match the simple arrangements of the beat as well as the tempo, which will be both pleasing for the audience and make her appear as more suited to the song.